Some Tips in Designing a Law Logo
Law logos that most firms use are already over used. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. If you want a logo that stands out, then you should try to do something creative about what you have now. Below are some ideas that you can use to help you design the best logo for a law firm.
It is actually great to have a classic design. You can communicate what a lawyer does by using a pillar, the scales of justice, or a gavel. Even without using words, people know that your business is the law. But a logo does not have to be the first picture of a gavel that you see. Add something that gives it a new look. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. If you have an old icon, give it something new; be creative.
There are many great logos that are created from a single thing. Examples of this are first letter of one of the partner’s names. Better still if most of the partners have the same letter in their names. using a letter, especially a rare one as a focal point of a logo is a good way for a brand to stick out. If you are Zanes Law, then you can use the letter Z to be part of your logo.
It is through your logo that people will know what your specialty is. Putting a man and a woman in your logo will let people know that you deal with something to do with a marriage relationship and thus make them think of you as a divorce lawyer. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. Scales of justice can be portrayed with marijuana leaves. This is ideal for a niche market. Customers can connect with these logos. If people see your logo, then they will surely know if you are the right lawyer for their needs.
Your logo can bear the name of your law firm. Many law firms use the power of their names for attracting customers. This is one way to build your reputation or your brand. It is with the execution of the design that can be the source of the problem. Pairing your name with an icon or a monogram will surely put a professional stamp to it. Your logo should inspire confidence in the strength and integrity of your business.