Many Internet users love making jokes about lawyers and what they do. Just do a quick search and you will be shocked by the number of lawyer jokes on the Internet.
The other area people like making jokes about is a law logo. Like other businesses, your law firm should have a logo. You be creative to come up with a great, unique law logo. A logo says a lot about your business and therefore, you should take time to build a professional logo. To assist you in the designing process, below are important tips that will guide you through:
Building the logo from a single point of reference
Many successful logos have been created from one point of reference. The letter is usually picked from one of the partner’s name in the firm. You can combine different names with same starting letter to make a great logo. You can as well choose a letter which is not that common. Zane Law is a good example that utilizes the Z in the name.
Twisting an old logo
There is nothing wrong about a more advanced logo. But the logo can also be something simple as long as it communicates the message. You can use the traditional logos and give them a twist. But the logo should be relevant to what you do. The logo doesn’t have to have words like “professional lawyer” or “law firm” in it.
The hidden power of your firm name
You can make a unique and a great law logo by using your firm name. Other businesses have used this method and it works great. This is a great way of marketing your brand. A brand helps identify a business from the rest and it is also a good way to create a reputation. The problem is usually how to design it. You can try adding icons to the name or you can just use the letters alone. The intention is to design a law logo that shows integrity and professionalism.
Using the logo to communicate your profession
A logo can be a great way of telling people what kind of work your firm deals with. You can use a picture of a couple to tell people you are a divorce lawyer. For personal injury lawyers, you can use a crutch to communicate to your clients the services that you offer. A logo is a good tool for telling people what your firm deals with without having to explain it to them.
A good law logo creates a good connection with the clients. It should tell people what the firm is all about. It has to provide a sense of professionalism as you don’t want people to think you are an amateur after seeing your logo. The tips discussed in this article can guide you in creating a great law logo.